Yoga for Osteoporosis Marketing Letters & Fact Sheet
FOR INTERNISTS, FAMILY PRACTITIONERS, GERIATRICIANS, ENDOCRINOLOGISTS, PHYSIATRISTS, ORTHOPEDISTS AND GYNECOLOGISTS:
Dear Dr. XXX:
I have seen your recent [article, book, lecture, etc.] and think you may be interested in the surprising efficacy of yoga in actually reversing osteopenia and osteoporosis.
I became aware of your work through XXX, a patient of yours and [friend, client, acquaintance] of mine and think you may be interested in the surprising efficacy of yoga in actually reversing osteopenia and osteoporosis.
I’ve enclosed a copy of a 741 patient peer-reviewed publication to this effect. The yoga works by stimulating osteocytes, and therefore its effect would be additive to the usual medication’s influence to decrease the activity of osteoclasts. The poses in the study take 12 minutes, and have resulted in no fractures or other serious injuries in over 100,000 hours of use by patients, 80% of whom have osteoporosis or osteopenia (average age 68.3 years). The poses can be adapted for all levels of physical ability.
I believe we could work together to your patients’ benefit. I will call your office next week.
Very truly yours,
(name), RYT, Certified in Dr. Fishman’s Method for Osteoporosis
FOR NURSING HOME, HOSPITAL AND SUBACUTE REHABILITATION FACILITIES AND INSURERS:
Dear Mr./Ms. XXX:
Physicians and yoga therapists have developed and empirically tested a simple yoga program that reverses osteoporosis. It is appropriate and applicable to seniors who have never done yoga before. In the 741 patient study published in the peer-reviewed prize-winning journal they report improvement in 80% of patients, with no fractures or other serious injuries of any kind in 100,000 hours of practice, and minimal cost. It is simple exercise which, once learned, takes 15 minutes/day.
Osteoporosis and osteopenia affects 55,000,000 Americans, and will affect more in an aging population. The financial burden to the country is estimated at $50 – 80 billion, in addition to the human pain and suffering it inflicts on patients and their families.
The practice of yoga postures can be used with or without the usual medicines, and have no association with any religious or cult-like groups. The poses can be adapted for all levels of physical ability.
I will call your office soon to schedule a short meeting to discuss its use in your facility.
Very truly yours,
(name) RYT, Certified in Dr. Fishman’s Method for Osteoporosis
Osteoporosis affects 55,000,000 Americans, a number that will grow with the aging population.
Approximately 25% of people with fractured hips will succumb, another 25% will be permanently disabled and never leave institutional care.
The financial burden of osteoporosis in the United States is $50 – 80 billion.
The annual rate of spinal fractures is more than 1,000,000.
Approximately one woman in two over the age of 50 will break a bone from osteoporosis.
More women die from hip fracture than die from breast cancer, ovarian cancer and cervical cancer combined.
The most commonly used medication for osteopenia and osteoporosis – Fosamax – is associated with common gastrointestinal and gastroesophageal pathology, osteonecrosis, slowed healing, atrial fibrillation, and pathological fractures – actually causing spontaneous fractures, which the medicine is taken to prevent!
Yoga has been shown in peer-reviewed publications to reverse osteoporosis and osteopenia and, in over 100,000 hours of use, has caused no fractures or serious injuries of any kind.
Inactivity has been shown to be a major contributing factor to osteoporosis.